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Why We Love It

Brooklyn is an eclectic mix of diverse communities, gentrified neighborhoods, and hipster culture. It’s got a massive art scene and it’s been a historical hotbed of support for the LGBTQ community.

At one point overlooked by flashy, all-business Manhattan, Brooklyn is very much its own city. And it’s a pretty big one at that. In fact, if you counted each borough as its own city, Brooklyn would be the third-largest in the country.

And one thing you need to know about Brooklyn is exactly how diverse it is. You’ll notice small enclaves of “little-this” and “little-that” tucked away in every corner. There’s Little Russia, Little Fuzhou (Brooklyn’s Chinatown), Little Odessa, Little Poland, and Little Pakistan. As well as less officially named areas for Hispanic, Jewish, Caribbean, Greek, Italian, and Muslim communities.

Shopping in Brooklyn is a bit like that. Hidden gems that are interspersed throughout the city and are as varied and eclectic as its population. So, if we can give you one iota of advice, it’s this: The best way to experience Brooklyn’s boutique shops is to wander around its neighborhoods, get a feel for the people, and see what you can find.

While you're at it, check out some vintage shops and hipster sneakers in Williamsburg. Track down Brooklyn’s famous flea market, Brooklyn Flea. Take in the gorgeous brownstones in Park Slope and run into a stoop sale or two (yes, that’s a thing!).

  • Small Businesses represent 98% of total businesses in NYC
  • Small businesses in Brooklyn, account for roughly 40 percent of all jobs in the borough
  • 21 elephants once crossed the Brooklyn Bridge to prove its strength

Discover Shoppes

SOLOLI

White Plains, NY

Apparel & Accessories

Eco Friendly
Female Founded
Latinx
Organic
Shop Now

source adage fragrances

Hudson, NY

Skincare & Wellness

LGBTQ Owned
Made in America
Shop Now

Littlejohn New York

Brooklyn, NY

Apparel & Accessories

Black Owned
Social Good
Shop Now

Gwell

New York, NY

Food & Beverage

Black Owned
Female Founded
Made in America
Organic
Shop Now

Legally Addictive Foods

Brooklyn, NY

Food & Beverage

Female Founded
Made in America
Organic
Shop Now

Soap Cherie

Brooklyn, NY

Skincare & Wellness

Female Founded
Latinx
Made in America
POC Owned
Shop Now

Ra Raw LLC

BROOKLYN, NY

Food & Beverage

Female Founded
Shop Now

Bonne et Filou

New York, NY

Pet

Female Founded
Made in America
Shop Now

Mama Lam's

Long Island City, NY

Food & Beverage

Female Founded
Made in America
POC Owned
Shop Now

K's European Jams

New York, NY

Food & Beverage

Female Founded
Made in America
Shop Now

PILLOWPIA

Brooklyn, NY

Home Goods

Eco Friendly
Fair Trade
Female Founded
Made in America
Shop Now

Ojala Threads

Bronx, NY

Kids & Baby

Eco Friendly
Female Founded
Latinx
Made in America
Shop Now

Shana Luther

Brooklyn, NY

Apparel & Accessories

Female Founded
Made in America
Shop Now

Body Vanity

New York, NY

Skincare & Wellness

Black Owned
Female Founded
Made in America
Shop Now

Me Oui

Long Island City, NY

Kids & Baby

Female Founded
Shop Now

Green Mustache

Brooklyn, NY

Food & Beverage

Female Founded
Made in America
Organic
POC Owned
Shop Now

Nomatiq

Brooklyn, NY

Home Goods

Female Founded
POC Owned
Shop Now

Shana Luther

Brooklyn, NY

Apparel & Accessories

Female Founded
Made in America
Shop Now

Body Vanity

New York, NY

Skincare & Wellness

Black Owned
Female Founded
Made in America
Shop Now

Soap Cherie

Brooklyn, NY

Skincare & Wellness

Female Founded
Latinx
Made in America
POC Owned
Shop Now

PRIDEGROOM

New York City, NY

Pet

Visit the Shoppe

BaySky

Poplar Ridge, NY

Apparel & Accessories

Visit the Shoppe

upstate

Brooklyn, NY

Apparel & Accessories, Home Goods

Visit the Shoppe

jadocrown.com Inc

New York City, NY

Jewelry

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Littlejohn New York

Brooklyn, NY

Apparel & Accessories

Black Owned
Social Good
Shop Now

Nomatiq

Brooklyn, NY

Home Goods

Female Founded
POC Owned
Shop Now

Ojala Threads

Bronx, NY

Kids & Baby

Eco Friendly
Female Founded
Latinx
Made in America
Shop Now

Gwell

New York, NY

Food & Beverage

Black Owned
Female Founded
Made in America
Organic
Shop Now

Haute Hijab

New York, NY

Apparel & Accessories

Visit the Shoppe

Throne Watches

Brooklyn, NY

Jewelry

Visit the Shoppe

Bonne et Filou

New York, NY

Pet

Female Founded
Made in America
Shop Now

Me Oui

Long Island City, NY

Kids & Baby

Female Founded
Shop Now

Ra Raw LLC

BROOKLYN, NY

Food & Beverage

Female Founded
Shop Now

Rachel Riley New York Inc

New York City, NY

Kids & Baby

Visit the Shoppe

Legally Addictive Foods

Brooklyn, NY

Food & Beverage

Female Founded
Made in America
Organic
Shop Now

Trademark Beauty

Livingston Manor, NY

Skincare & Wellness

Visit the Shoppe

PILLOWPIA

Brooklyn, NY

Home Goods

Eco Friendly
Fair Trade
Female Founded
Made in America
Shop Now

Bee & Kin

New York City, NY

Apparel & Accessories

Visit the Shoppe

source adage fragrances

Hudson, NY

Skincare & Wellness

LGBTQ Owned
Made in America
Shop Now

Hanks Belts

Endicott, NY

Apparel & Accessories

Visit the Shoppe

Mama Lam's

Long Island City, NY

Food & Beverage

Female Founded
Made in America
POC Owned
Shop Now

Green Mustache

Brooklyn, NY

Food & Beverage

Female Founded
Made in America
Organic
POC Owned
Shop Now

SOLOLI

White Plains, NY

Apparel & Accessories

Eco Friendly
Female Founded
Latinx
Organic
Shop Now

K's European Jams

New York, NY

Food & Beverage

Female Founded
Made in America
Shop Now

Coterie Inc

New York City, NY

Paper Goods

Visit the Shoppe

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