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How Small Businesses Can Increase Their Digital Capabilities

In this digital age, the trends and tastes of the audience change in the blink of an eye. Every business has to keep up with the rapid changes in the industry to sustain its position in the market. Now, the question is how to stay stable and grow in this fast-paced market!

The answer lies in two words- Digital Marketing. 

Digital Marketing is the key to success nowadays. Learn how to take advantage of this digital age to ace the race.

Tips to Better your Digital Marketing

Create and Maintain GMB Profile and Customer Reviews

Google Business Profile is a simple tool that allows companies and organizations to manage their online presence across Google, including Search and Maps. A GMB Profile includes your address, pin Location, contact number, business hours, and multiple other minute details. These details will help the potential clients to track you down conveniently. 

How GMB will help you?

  • A complete GMB listing can boost your company’s local SEO ranking by itself.
  • It gives searchers a quick first impression when they see your company’s vital information shown on the right-hand side of the interface.
  • Customer reviews appear beneath your GMB profile, lending social credibility to your company.

Create and Post Visual Content

Visual content is considered to be best for social media. Create appealing graphics with high quality pictures (plenty of pictures are available in royalty free sites). You will find your posts earning great engagement.

  • Create a short video displaying your product and its features. 
  • Click pictures of your products and post it with an attractive copy.
  • You can post info-graphic related to your business (they work really well). For example: If you are from the fashion industry, you can post graphics of fun facts about fashion, and link it to a relatable product of yours!
  • You can create reels or video shots that can be shared across.

Develop Email Marketing

Sending a commercial message via email to a group of people is known as email marketing. Every email sent to a potential or current consumer could be considered email marketing. It can help you filter out the specific audience which will lead you to genuine customers. 

Now, how to do it!

  • Register with websites like mailchimp, sendinblue, etc. They will help you build attractive and efficient email campaign templates.
  • Create a database of your clients and bifurcate them category wise, regular customers, potential customers, etc.
  • Generate a catchy subject line to convince the potential customer to click it.
  • Curate a short, crisp, and on-point body content that hits the pain points and needs of the customer too.

Tip: Include Discount Offers, New Additions, etc. in the e-mails. 

Better your Local SEO

SEO-centered content and websites run better on Google and increase organic traffic. To level-up your Local SEO, keyword research is the key! Research on the keywords that top the searches in your preferred area, or location! Targeting the hyper local keywords will take your products and services on top in the search results.

For example: You are a women clothing brand in Orange County, work on keywords like women online shopping store, women clothing in Orange County, women apparel in Orange County, etc.

Curate Blog Content

Blogs are a must to create trust and bonds with the customers. Write and post blogs related to your service and products. If you are in the fashion field- a designer or a seller, you can write about the latest fashion trends, Fashion Hacks, Fashion guide, etc. You can create content on your latest clothing line according to the seasonal trends.

Tip: Include attractive and vibrant graphics in the blog to help the customer visualize your product. 

Include Social Media

Social media is a must-have to better your digital marketing. There are 3.96 billion users on social media platforms. Choosing the right social media channel can be a tricky business. You need to study what sort of channel will best promote your business. 

  • If you are from fashion: Facebook and Instagram are the best platforms. 
  • If you deal in Sports Industry: Twitter is the best platform.
  • If you are into corporate services: LinkedIn and Twitter are the best platform.

Basically, which channel you should choose, highly depends on what set of audience you are targeting. Narrow down your audience, and pick the channel accordingly.

Contact Local Influencers

Influencers have become the ideal figures to follow. Catch the hold on the local influencers and approach them to promote your services and products. 

How to do it?

  • Offer them gift hampers of your products.
  • Ask them to try your products, and decide to create content on the same.
  • Send them complimentary services and products.
  • Ask them to be your product’s model and offer them a deal to promote your brand.

That way, your products, and services will reach more audiences.

Tip: Have polite and clear communication with the influencer on how they want to proceed with the process.

Keeping up with changing trends and tactics can be hasty but it will pay off! Try the above-mentioned tips and tricks and you will see the results!

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